Culture Won – A business book about Culture

Key contents

What were the cultural foundations of Arm Limited?
How was the business model and strategy created?
How did the business model drive the cultural norms?
What were the critical elements of Arm’s recipe for business excellence
How did the culture allow the seminal Thumb innovation to overcome internal resistance?
Why did Arm’s best-selling Cortex-M microcontroller core nearly not happen?
How did the Arm partnership beat Intel’s x86 in the mobile and tablet market?

In Culture Won Keith Clarke, former VP, draws on his 25 years at Arm Limited to provide the most comprehensive material to date on how Arm became the world’s leading semiconductor Intellectual Property company. Culture Won describes how Arm’s powerful culture of openness, partnership and trust drove almost every aspect of the journey from a small start-up with few resources to a business phenomenon.

Available from all good book stores, including:

UK

Amazon UK

US

Amazon US

"Keith has done an excellent job bringing about the human factors needed for success."

"Get the culture right, it can super-charge a company, getting it wrong can be a disaster. Hear from an Arm insider on what really works."

"The more time I spend in business and with businesses, the more I’m convinced of the huge overriding importance of culture. Keith’s book charts some of what we did to build and nurture a culture at ARM as right as possible for the ARM of the time to enable ARM to compete and thrive."

"Much more than just a business book and much more than just the interesting story of a very successful company."

Culture Won – an insider’s view of how Arm changed the tech industry

"Clarke’s book shows that Arm’s was not just a great technical success story or a great business success story but a great human success story. Talented people, believing in what they were doing, working collaboratively, changed the structure of the electronics industry."

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About the Author: Keith Clarke

Keith Clarke is an executive coach and leadership development consultant who started his career as an electronic engineer and later joined the start-up Advanced RISC Machines in 1993 as a chip designer. Keith’s 25 year career at the company, which became Arm Limited, included designing key elements of the ARM7TDMI processor, leading engineering, a new formed Technical Marketing group, a business unit and finally, operations for Arm’s infrastructure group. Joining the company as employee number 33, he left in 2018 when the business had grown to over 5,000 colleagues with offices in 50 countries. Arm Limited is now the world’s leading semiconductor intellectual property company, and its technologies power more than 95% of the world’s mobile phones. Keith’s many senior leadership roles left him uniquely place to witness the crucial elements contributing to Arm Limited’s meteoric rise and how the oganisation’s culture enabled and drove many aspects of the business’s success.

Keith’s coaching and consultancy business is Innovador Consulting: www.innovador-consulting.co.uk